Today thanks to the folks at ARBUCKLE, the Cowboys’ favorite, ARBUCKLES’ ARIOSA COFFEE, is available once more. Upon hearing the cook’s call, “Who wants the candy?” some of the toughest Cowboys on the trail were known to vie for the opportunity of manning the coffee grinder in exchange for satisfying a sweet tooth. Due to the demands on chuck wagon cooks to keep ready supplies of hot ARBUCKLES’ on hand around the campfire, the peppermint stick became a means by which that steady coffee supply was ground.

To sweeten the deal, each package of ARBUCKLES’ contained a stick of peppermint candy. Keen marketing minds, the Arbuckle Brothers printed signature coupons on the bags of coffee redeemable for all manner of notions including handkerchiefs, razors, scissors and wedding rings. Shipped all over the country in sturdy wooden crates, one hundred packages to a crate, ARBUCKLES’ ARIOSA COFFEE became so dominant in the west that many Cowboys were not aware there was any other brand. ARBUCKLES’ ARIOSA COFFEE packages bore a yellow label with the name ARBUCKLES’ in large red letters across the front, beneath which flew a Flying Angel trademark over the words ARIOSA COFFEE in black letters. Marketed under the name ARBUCKLES’ ARIOSA COFFEE in patented, airtight, one pound packages, the new coffee was an instant success with chuck wagon cooks in the west faced with the task of keeping Cowboys supplied with plenty of hot coffee out on the range.

In 1865 John Arbuckle and his brother Charles, partners in a Pittsburgh grocery business, changed all this by patenting a process for roasting and coating coffee beans with an egg and sugar glaze to seal in the flavor and aroma. One burned bean ruined all there was no consistency.

It had to be roasted on a wood stove or in a skillet over a campfire before it could be ground and brewed. Up until the close of the Civil war, coffee was sold green.

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